Typography

The art and technique of arranging type to make written language legible, readable, and visually engaging. Typography encompasses the selection of
Typeface
, the setting of text — including size,
Leading
,
Tracking
, and line length — and the orchestration of these elements into a coherent visual
Hierarchy
. Rooted in the craft of metal composition and refined across centuries of printing technology, it remains a foundational discipline of graphic design and visual communication.